Beckhoff Automation UK Ltd logo

Business Development Manager

Beckhoff Automation UK Ltd
Department:Business Development
Type:ON-SITE
Region:Limerick
Location:Limerick, County Limerick, Ireland
Experience:Entry level
Estimated Salary:€50,000 - €70,000
Skills:
BUSINESS DEVELOPMENTSALES STRATEGYACCOUNT MANAGEMENTCUSTOMER ENGAGEMENTAUTOMATION SOLUTIONSMOTION CONTROLINDUSTRIAL PCSPLCSOFTWAREVISION SYSTEMS
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Job Description

Posted on: July 1, 2025

Position Overview

As a Business Development Manager for Ireland, you will play a pivotal role in driving national growth, establishing Beckhoff as a market leader in automation solutions, and building long-term customer relationships. You will be responsible for identifying new business opportunities, expanding existing accounts, and collaborating with cross-functional teams to ensure customer satisfaction.

Additionally, this role will support the business to identify, establish, and develop a stand-alone Beckhoff office in Ireland, which will serve as a base for future technical resources, ensuring it becomes a key hub for Beckhoff’s growth in the region

Key Performance Objectives (KPOs)

1. Expand National Sales and Market Penetration

  • Develop and execute a strategic business development plan targeting OEMs, machine builders & end users across Ireland within the first 6 months.
  • Secure five new potentially high-value customer accounts in the first year, contributing to overall business growth.
  • Achieve/exceed the annual sales growth target of 15%, focusing on both new and existing customer expansion.

2. Strengthen and Grow Existing Accounts

  • Develop a detailed account management plan for key accounts within the first 90 days, identifying upsell and cross-sell opportunities.
  • Maintain a 95% customer retention rate by consistently delivering value through tailored automation solutions.
  • Increase revenue from existing accounts, ensuring alignment with growth targets.

3. Deliver Exceptional Customer Engagement and Satisfaction

  • Ensure 100% customer satisfaction by working with technical and project teams to resolve issues efficiently.
  • Deliver engaging presentations and demonstrations, addressing specific customer challenges.

4. Report and Forecast Accurately

  • Provide accurate weekly reports on sales activities, pipeline status, and forecasts.
  • Maintain 95% CRM data accuracy, ensuring visibility of all customer interactions.

Key Tasks and Responsibilities

·        Develop and refine a business development strategy that aligns with national and corporate objectives.

·        Identify and engage with high-value prospects, focusing on OEMs, machine builders & end users.

·        Build strong client relationships by delivering technical presentations and tailored automation solutions.

·        Work with the sales support team to produce professional proposals and quotations.

·        Support the business with it’s acquisition and development of offices in Ireland, ensuring long-term sustainability.

·        Collaborate with technical and project teams to ensure smooth solution delivery.

Professional and Personal Profile

Preferred Technical Expertise:

·        Degree or equivalent experience in Electrical, Electronic, Mechanical, or Mechatronic Engineering.

·        Proven success in consultative sales of Motion Control, I/O, Industrial PCs (IPC) / PLC, Software, and Vision Systems.

·        Ability to explain complex technical solutions to both technical and non-technical stakeholders.

Key Personal Attributes:

·        Self-motivated and results-driven, with a strategic growth mindset.

·        Strong negotiation, influencing, and relationship-building skills.

·        Comfortable working independently and taking ownership of regional development initiatives.

·        Project management skills.

What Beckhoff Offers

Compensation and Benefits:

·        Competitive base salary plus discretionary company performance-based bonus

·        Generous company pension: Starting at 8% employer contribution, with yearly increases based on tenure (up to 15%).

·        Health cover and car allowance.

·        25 days of annual leave.

·        All necessary equipment provided for a fully autonomous setup.

Why Join Beckhoff?

Stretch/Challenge: Work with cutting-edge, innovative solutions that redefine traditional automation challenges. Lead Beckhoff’s growth in Ireland, from sales expansion to office establishment.

Impact: Serve diverse industries, including green tech, semiconductors, medical, aerospace and smart infrastructure, by solving meaningful customer problems.

Satisfaction: Influential role with full ownership of strategy and execution in a culturally relaxed and friendly environment.

Growth: Gain deep technical expertise through ongoing training and development opportunities.

Originally posted on LinkedIn

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Beckhoff Automation UK Ltd logo

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