Primary Care Sales Representative

Primary Care Representative

Territory: North Leinster / North Dublin

Reporting to: Regional Sales Manager

Role Purpose

Drive uptake of a prescription medicines portfolio in primary care by building trusted relationships with GPs, nurses and pharmacists, delivering compliant, clinically focused promotion and executing a strong territory business plan.

Key Responsibilities

• Deliver against sales targets, market share and activity KPIs
• Plan and execute a data-driven territory strategy using customer segmentation and prescribing insights
• Conduct high-quality face-to-face and virtual calls with primary care customers
• Communicate clinical data, guidelines and patient selection in a compliant manner
• Run local meetings and support national campaigns using omnichannel approaches
• Maintain accurate CRM records and share field insights
• Work cross-functionally with marketing, medical and market access
• Operate fully in line with IPHA/ABPI code and company SOPs

Experience

Essential:

• Pharmaceutical/healthcare sales experience with a strong target track record
• Excellent planning, influencing and account management skills
• Full driving licence and ability to manage a geographic territory

Desirable:

• Primary care experience in Ireland
• Science or business degree
• Experience with digital/remote engagement tools

Core Competencies

• Customer-centric and patient-focused
• Commercial and analytical mindset
• Strong collaboration and resilience
• High ethical and compliance standards