Marketing Executive - Healthcare

Marketing Product Manager – Patient Services On behalf of our client, a leading healthcare and medical devices company, we are currently recruiting for a Marketing Product Manager Patient Services. This is a permanent, full-time role. The role is hybrid with 2 days a week in the Dublin office. The role reports to the Strategic Bids and Marketing Manager. Position Overview

• We are looking for a high-performing individual to join our marketing team to lead and develop and executing marketing strategies for specific products or product lines. This individual will play a key role engaging with Key Opinion Leaders (KOLs); exploring unmet needs and market opportunities; and collaborating with sales, quality, regulatory, global marketing. Meet with and build partnerships with key external partners to develop insights on the HSE and competitive environment etc

What You Will Do

• Lead and drive the marketing strategic vision for key services within the following therapy areas Nutrition, Homecare Services, Wellstone Renal Clinics, Wound care, Infection Prevention, Urology and Stoma.
• Identify and develop relationships with Key Opinion Leaders working in collaboration through commercial activities, delivering partnership, brand and company advocacy, trust and openness.
• Develop and execute end-to-end marketing strategies for some our leading brands.
• Support service and product launches, promotional campaigns and educational initiatives to drive brand engagement and adoption.
• Build and maintain strong relationships with Internal & External stakeholders.
• Collaborate with cross-functional teams—Sales, Regulatory, and Clinical—to ensure successful product lifecycle management
• Support service and product launches, promotional campaigns, and educational initiatives to drive brand engagement and adoption
• Leverage digital tools, campaigns, events, social media, education and training support, tender support, website management and analytics, print and design management to enhance brand visibility and market penetration
• Collaborate with the Product Manager Hospital to elevate the company’s brand visibility
• Conduct market analysis to identify growth opportunities, trends, and customer needs

What You Need To Succeed

• Proven experience in product management within the healthcare sector
• Strong understanding of medical device market, customer segmentation, and strategic planning
• Excellent communication, analytical, and leadership skills
• A passion for innovation and delivering solutions that improve patient outcomes

Experience And Education

• Bachelor’s degree in a relevant field such as:

Marketing, Business, Health Economics or Healthcare Management

• 3+ years in product management, ideally within the healthcare or medical device sector.
• Proven track record in:

• Product Management

• Experience with:
• Demonstrated success in product management within healthcare or medical technology
• Digital marketing tools and platforms (CRM, analytics, social media)
• Experience with traditional marketing and event management
• Stakeholder engagement both internal and external, sales, and healthcare professional

Skills & Competencies

• Strategic thinking and ability to translate insights into actionable marketing plans
• Strong communication and presentation skills to influence internal and external stakeholders
• Analytical mindset for interpreting market data and performance metrics
• Leadership and project management skills to drive initiatives from concept to execution
• Knowledge of healthcare regulations, compliance standards, and patient-centric design

For a full Job Spec and to apply for this role please call Linda on 01 2784703 or e-mail[email protected]Thornshaw Scientific Recruitment is a leading Irish provider of specialist Scientific Recruitment. Part of the CPL Group.www.thornshaw.comTel: +353 1 2784671