Area Sales Manager – Southeast
Gardencare | Agri Plant Protection | Veterinary
Reporting to: Head of Commercial
The Role
We are seeking an experienced Area Sales Manager to develop and grow sales across the Southeast region, managing existing customer relationships while identifying new business opportunities.
Key Responsibilities
- Manage established customer accounts, identifying further business opportunities and cross-category upselling.
- Identify new market opportunities and develop new customer accounts within the geographical area.
- Support marketing campaigns in-store and execute secondary displays during key selling periods.
- Support customer open days and provide product advice to customer contacts.
- Keep up to date with industry trends, product developments and relevant training.
- Attend industry trade shows and deliver customer training programmes.
- Manage customer debtors and credit control responsibilities.
- Attend and actively participate in monthly sales meetings.
- Monitor competitor activity and provide market intelligence to support business strategy.
- Contribute to new product development and identify market trends.
- Implement sales strategies at store level, adapting to changing business requirements.
- Participate in technical customer calls as required and complete relevant qualifications where necessary.
Key Requirements & Competencies
- Minimum 5 years’ experience in field sales.
- Strong negotiation skills and ability to overcome objections.
- Proven ability to build customer relationships and convert leads into sales.
- Commercially driven with a strong ambition to grow business.
- Self-motivated, positive and a strong team contributor.
- Proven experience in business development and customer account management.
- Excellent communication and in-store presentation skills.
- Ability to work to deadlines and adapt to changing priorities.
- Highly organised and disciplined.
- Full clean driving licence.
Package
- Competitive salary.
- Company car and diesel card.
- Lunch allowance.
- Performance-related bonus based on revenue, margins, customer performance and volumes.
- Pension with income protection.
- Maternity leave.
- 32 days’ annual leave, including bank holidays.