Digital Marketing / Entertainment Publicist Executive

Job SummaryCompany: MCD Productions Department: Marketing Location: Dublin Reports to: Digital and Social Manager Working Hours: Full time The Company MCD Productions is the leading promoter and provider of live music and entertainment events in Ireland. Consistently ranked amongst the top 15 promoters in the world by the internationally renowned trade magazine Pollstar, MCD promotes events with capacities ranging from 200 to 80,000 across Ireland. Promoting the best in home grown talent, and working with a host of internationally renowned artists, MCD also promotes annual music festivals such as Longitude and Vital among others. The Vision We’re looking for a dynamic and creative Digital Marketing / Entertainment Publicist Executive to join our team in spearheading innovative campaigns that connect audiences with artists across music, theatre, comedy, family attractions, and exhibitions. This pivotal role involves creation, development and leading social media and PR strategies to maximise exposure, drive ticket sales, and deliver memorable experiences. You will work closely with artists, agents, and platforms to ensure our events are promoted to receive optimal exposure across digital platforms, while also engaging with broadcast and print media to secure targeted coverage for relevant events. A blend of social media management, communications experience, and content creation will be essential to thrive in this fast-paced, results-driven environment. You will be surrounded and supported by creative and innovative colleagues, all operating within a dynamic environment. Where ‘there is a will there is way’ attitude is essential! Core Responsibilities

• Digital Marketing Strategy / Content Creation:
• Develop, manage, and execute social media strategies across all platforms (TikTok, Instagram, Facebook, X, etc.) to promote shows, events, and artists in selected venues including but not limited to The Grand Social, Workmans, Whelan’s, etc.
• Create, curate, and manage engaging, high-quality video and image content for promotional campaigns, including content creation on event days (as necessary)
• Oversee editorial calendars and scheduling, ensuring all communications align with brand and event timelines
• Managing the organic social strategy for selected shows – announce, presale, on sale – across all relevant channels including social media, websites and email communications
• Managing paid advertising initiatives via social media channels for the respective shows. Tracking campaign expenditure and ensuring accuracy for settlement of the respective shows.
• Monitor, analyse, and report on campaign performance using insights to optimise strategy, targeting, and audience engagement.
• Communications:
• Draft, develop, and distribute media bulletins, ensuring accuracy in announcements, tour dates, and promotional materials
• Pitch interviews and stories to relevant media outlets, creating compelling narratives around artists and events
• Build and maintain strong media relationships to maximise event exposure across digital and broadcast.

Skill & Knowledge Requirements

• Social Media Expertise: Proficiency in managing public-facing social media accounts and creating engaging content. Experience with social media advertising is a plus.
• Leading Practice: Keeping up-to-date with emerging digital marketing trends and best practices to inform strategy and optimise performance.
• Industry Knowledge: A strong knowledge of the entertainment industry. Experience working with artists and record labels an advantage
• Entertainment Communications: Scripting promotional material and pitching stories to platforms. Exceptional written and oral communication skills
• Creative & Strategic: Ability to plan and execute creative campaigns that drive engagement and ticket sales
• Organisational Skills: Exceptional project and time management abilities, with meticulous attention to detail to ensure all shows are announced on schedule, information is accurate, and all cross-checks are completed before publication
• Technical Skills: Proficiency in image and video editing tools including Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, and After Effects (or equivalent), with the ability to produce high-quality, polished assets suitable for professional marketing and promotional use.
• Education: A qualification in Digital and Social Marketing, Communications, or a relevant field may be advantageous.

Equal Opportunities We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities. APPLICATION DEADLINE: Wednesday 28th January 2025. We reserve the right to close applications at any time. #MCD