Digital Media Analyst

Job Description We’re looking for an ambitious Digital Media Senior Analyst to join our Media & Marketing Performance team at Accenture Song. This role sits at the intersection of media, data, and consulting - helping some of the world’s leading brands transform how they plan, activate, and optimise media to drive measurable business outcomes. If you’re interested in digital media, performance marketing, and using data and AI to solve real business problems, this role offers strong exposure, responsibility, and growth. At Accenture Song, you won’t just optimise campaigns, you’ll help shape how media works for the future, combining human insight with AI-driven decisioning. What We Do The Media & Marketing Performance team helps clients unlock greater value from their media investment through a combination of strategy, data, and technology. We focus on:* Media Consulting: First-party data strategy, measurement frameworks, and marketing technology

• Planning & Investment: Full-funnel media strategy, connections planning, and investment optimisation
• Performance & Analytics: Campaign optimisation, experimentation, SEO, and advanced analytics Your Role As a Digital Media Senior Analyst, you’ll shape and support digital performance strategies for high-profile clients. Provide strategic guidance across paid search, social, programmatic, and broader digital activity to maximise media investment. You’ll collaborate closely with clients and cross-functional teams to identify opportunities, solve problems, and deliver measurable growth through digital excellence. What You’ll DoDigital Strategy & Consulting* Support the development of integrated, performance-focused media strategies
• Translate data, trends, and insights into clear recommendations
• Advise on audience strategy, including the use of first-party data and segmentation
• Contribute to client workshops, strategy documents, and presentations
• Stay up to date with trends in media, AI, ad tech, and privacy Performance Measurement & Optimisation* Help design and implement measurement frameworks and KPIs
• Analyse campaign performance and identify optimisation opportunities
• Support client reporting through dashboards and insights
• Contribute to test-and-learn agendas and experimentation roadmaps Client Delivery & Collaboration* Work directly with clients and internal teams to deliver projects
• Build strong working relationships with stakeholders
• Support identification of growth opportunities within accounts
• Collaborate across media, data, and creative teams to deliver integrated solutions Experience & Skills* 1 - 4 years’ experience in digital media, performance marketing, or consulting
• Experience across paid media channels
• Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, DV360
• Strong analytical skills with the ability to turn data into insights and actions
• Understanding of measurement, attribution, and customer journeys
• Exposure to first-party data, ad tech, or martech is a plus Personal Attributes* Curious and analytical, with a problem-solving mindset
• Comfortable working in a fast-paced, evolving environment
• Clear communicator, able to present ideas confidently
• Collaborative and proactive in team environments
• Interested in how data and AI are transforming media and marketing Preferred Qualifications* Degree in marketing, business, analytics, or a related field
• Certifications in Google Ads, Meta, or analytics platforms
• Interest in continuous learning and professional development What’s in it for you: At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position. Does this appeal to you? If so, we wish to hear from you: Please advise if you have any requirements, so we can investigate into arranging reasonable adjustments to the recruitment process. You can contact us at accessIErecruitment@accenture.com Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.