All About is not just another beverage brand.
We’re Ireland’s fastest-growing functional drinks company, powered by a passionate mission to craft kombucha and live sodas that elevate health, taste incredible, and do better for the planet. From our carbon-neutral brewery in Galway, we’ve scaled rapidly across Ireland (+1000 stores) with exciting new product launches, retail partnerships, and expansion plans for 2026/2027.
As we continue to grow, we’re searching for a Digital Growth Manager to take ownership of our online store and help scale All About’s e-commerce sales.
This is a hands-on role spanning e-commerce, digital marketing and customer retention. You’ll keep our Shopify store running well, manage our paid media agency, grow our organic visibility and make sure campaigns launch on time and perform.
We need someone who is as comfortable improving a product page or email flow as they are reviewing performance data and deciding what to do next.
You’ll work closely with our marketing team, Content Executive and external partners, with real ownership of our digital growth.
What You’ll Be Doing
- Manage the day-to-day running of our Shopify store, including content, merchandising and customer experience
- Identify and fix issues that affect site performance or checkout
- Manage our external paid media agency and hold them accountable to agreed KPIs
- Coordinate digital campaigns from brief through to launch, keeping timelines and budgets on track
- Lead SEO activity to improve our organic visibility
- Keep website copy, imagery and product information accurate and up to date
- Own our email retention strategy in Klaviyo, including automated flows such as welcome, abandoned cart and post-purchase
- Plan and deliver regular email campaigns with our Content Executive
- Find ways to improve repeat purchase and subscription performance
- Track traffic, conversion rate, customer acquisition cost and return on ad spend
- Turn performance data into clear priorities and actions
What We’re Looking For
We care about whether you can take ownership, solve problems and grow an online business.
A requirement:
- 3–5+ years’ experience in e-commerce and digital marketing
- Strong hands-on experience with Shopify, Klaviyo and other retention tools
- Experience managing agencies, vendors or cross-functional projects
- Understanding of paid ads strategy, SEO and web analytics, including Google Analytics
- Experience with email automation and retention strategy
- Strong project management and follow-through
- Confidence using data to make decisions and improve performance
- Clear communication and a customer-focused mindset
Experience with subscriptions and FMCG or drinks brands would be particularly relevant.
We want somebody who spots opportunities, gets into the detail and makes things happen without needing constant direction.
Why Join All About?
- Fast-growing FMCG brand in an exciting area of the drinks category
- Team of 15 with ambitious growth plans for expansion into new markets
- Proven product range, with new launches planned for 2027
- The opportunity to shape a key growth channel and see the impact of your work
- Significant scope to grow with the business
Package
€55,000 OTE
Interested? Apply through LinkedIn and tell us about the online growth you’ve helped deliver.
