BRAND MANAGER- FMCG

My Client is a leading FMCG Organisation and due to continued growth, they are now looking for a Brand Manager to join the Team. This is very much a 360 Marketing role that will focus on developing best-in-class marketing and communications which will support the growth of the company’s brands in Ireland and the UK. ( this role will have a particular focus on social media)

For this role, The ideal candidate should have strong project management skills, impeccable attention to detail, a creative mindset, a good knowledge of digital marketing and a flexible high energy attitude.

So why this opportunity?

There are a number of reasons why this is a great opportunity. 1. The Brands and growth of the Business- my client has grown on average by 10-15% every year 2. The Business- a small tight knit Team- led by 2 fantastic Managing Directors who lead by example 3. The Hiring Manager/ Marketing Manager- Orla is fantastic! - very personable; proven FMCG Marketing background and will be an inspiring mentor- Orla is a massive sell for the successful candidate ! she said " I am looking for someone who has a personable approach; advantgeous if he/she has used Capcut; a willingness to learn is key and the successful candidate will get fantastic exposure to working with Senior management in the business as well as the domestic and UK Foodservices sector."

Key ResponsibilitiesSocial Media Management

• Manage and grow the company’s social media channels, ensuring a consistent brand voice and content calendar.
• Brief, manage, and review influencer partnerships – from initial contact and creative briefing through to content approval and performance tracking.
• Review, edit, and approve influencer and user-generated content in line with brand guidelines.
• Create compelling organic content (copy, imagery direction, short-form video concepts) for Instagram, Facebook, LinkedIn, and TikTok.

Paid Media – Meta Campaigns

• Plan, build, launch, and optimise paid social campaigns across Meta (Facebook & Instagram Ads Manager) and Tik Tok (Tik Tok Ads Manager).
• Monitor campaign performance daily – adjusting budgets, audiences, and creatives to maximise ROI.
• Produce clear, insightful weekly performance reports with actionable recommendations.

Trade & Channel Marketing Support

• Assist in briefing and producing marketing materials tailored to End Users, Wholesalers, and Distributors (POS, presentations, product sheets, digital assets).
• Collaborate with the sales team to ensure channel partners receive relevant, up-to-date marketing support.
• Support the development of promotional campaigns and trade activations within the foodservice channel.

Photography & Video Production

• Plan and execute product and lifestyle photography shoots (with external production company) including prop sourcing, food styling direction, and on-site art direction.
• Shoot and edit short-form video content for social media: product reels, recipe demonstrations, behind-the-scenes footage, and testimonials.
• Build and maintain a well-organised, accessible library of photography and video assets.

General Marketing

• Contribute to brainstorming sessions and the development of broader brand and campaign ideas.
• Coordinate with external agencies, designers, and print suppliers as required.
• Assist with event planning, trade shows, and product launches as needed.
• Keep abreast of foodservice industry trends, competitor activity, and emerging social platforms.

RequirementsEssential

• 3–5 years’ experience in a marketing role within FMCG, with clear evidence of social media ownership.
• Proven experience managing Meta and Tik Tok campaigns (Facebook & Instagram Ads Manager / Tik Tok Ads Manager) from brief to report.
• Experience briefing influencers and managing the end-to-end content review and approval process.
• Strong communication skills – able to adapt tone for different audiences.
• Proficiency in content creation tools (e.g., Canva, CapCut or equivalent).
• Highly organised with the ability to manage multiple projects and deadlines simultaneously.
• Collaborative team player with a positive, can-do attitude.

For more information please contact Denis Mac Sweeney on 087 977 2742 or email Denis at denis@amicus.ie . All applications will be treated confidentially.