The National Account Manager

National Account Manager

The National Account Manager is responsible for developing and executing strategic partnerships with key national retail accounts to deliver sustainable and profitable sales growth. The role owns the full commercial agenda across assigned accounts, including strategic planning, business development, pricing, promotional strategy, category initiatives, trade negotiations, and customer engagement. Working cross-functionally, the National Account Manager will create and implement account plans that drive mutual value, secure new business opportunities, and ensure excellence in retail activation, events, and in-store execution

Strategic Account Management

Develop and maintain strong, long-term partnerships with key national retail customers. Create and execute comprehensive account strategies aligned to company objectives and customer growth plans. Build annual and multi-year commercial plans incorporating sales, pricing, volume forecasts, market dynamics, and profitability targets. Identify, evaluate, and pursue new business opportunities within existing and prospective accounts.

Business Development

Devise and implement strategic plans to win new business and expand distribution opportunities. Lead customer presentations, proposals, and commercial negotiations to secure incremental revenue and market share growth. Monitor market trends, competitor activity, and customer strategies to identify growth opportunities and emerging risks.

Commercial Leadership

Own the full commercial agenda across assigned accounts, delivering profitable revenue growth while maintaining margin objectives. Lead negotiations on pricing, promotional investments, trading terms, category growth initiatives, and annual customer agreements. Successfully implement strategic initiatives including price increases, cost recovery programmes, range reviews, and category development projects. Manage customer P&L performance and ensure commercial agreements deliver agreed financial returns.

Category and Customer Planning

Develop robust account plans incorporating:

Market analysis

Pricing strategy

Volume forecasting

Promotional planning

Category insights Investment requirements

Stakeholder engagement plans

Leverage category and shopper insights to identify opportunities that drive customer and company growth. Collaborate with internal category, marketing, supply chain, and finance teams to deliver customer-focused solutions.