Digital Marketing Specialist

Our client a long-established global manufacturer with its European Headquarters in Ireland are looking to attract a Digital Marketing Specialist (Website) to join their team. The company has over 60 years' experience providing precision-engineered products in industrial applications with its internationally recognised brands being sold in over 90 countries. This role will have responsibility for the execution, maintenance, and quality assurance of the Company's websites, ensuring that new products, content updates, and site enhancements are launched on time, and to a high standard, supporting both customer experience and commercial objectives.

Key ResponsibilitiesWebsite Operations & Launch Execution

• Coordinate and execute website launches and ongoing updates in collaboration with Product Marketing.
• Manage CMS category structures and content builds using defined planning files.
• Administer website forms, form handlers, and associated email templates.

Testing & Quality Assurance

• Lead comprehensive pre-launch testing of website functionality, data accuracy, and integrations.
• Identify, document, and help prioritize bugs and issues in partnership with internal teams and developers.

CMS & Development Support

• Support new website development initiatives, including theme customization and functional testing.
• Work with developers to implement and validate new site functionality.

Cross-Functional & Customer Support

• Provide internal and external support for website features and functionality.
• Collaborate cross-functionally to support product launches and broader digital initiatives.
• Contribute to initiatives that expand the digital footprint of the Company's brands across platforms.

Key Requirements

• Degree in Marketing, Business or related field
• Hands-on experience with CMS platforms such as WordPress, Squarespace, HubSpot, Shopify, Wix or similar
• A passion for learning about new website platforms, best practices for pre-launch testing and a can-do, curious attitude needed to trouble shoot and triage technical challenges.
• An eagerness to bring to life products on our industry leading websites with a specific attention to detail, skilled coordination of cross functional teams, and keen insights on outstanding functionality bugs to assist in the prioritization of tasks.
• Experience planning, executing, and testing website updates or launches.
• Proven ability to conduct structured website testing and QA.
• Working knowledge of user tracking, analytics, and digital privacy best practices.
• Exposure to third-party website integrations.

Desirable Skills

• Experience with Optimizely / EPiServer CMS and ecommerce.
• Familiarity with Jira and customer service workflows.