Marketing Manager, White Claw

About Us Mark Anthony Brands International is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi™. At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first. Location This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin. We’re thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary. While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That’s why we offer hybrid working arrangements within Ireland, giving you the best of both worlds. What You’ll Do As our new Marketing Manager, White Claw for our International Beverage Marketing team in Dublin, you will play a key role in coordinating and co-developing brand marketing initiatives for White Claw and our broader Ready-To-Drink (RTD) portfolio across select Rest of World (ROW) markets. You’ll collaborate closely with international partners, distributors, and local market leads to develop market plans and brand strategies that drive growth for our RTD brands in key markets around the globe. Additional Key Responsibilities Include

• Co-development, oversight and approval of individual market plans including brand strategies, market research, competitive assessments, product positioning, media planning, public relations and marketing programmes
• Close collaboration with Global Brand Teams to develop, adapt and deliver brand campaigns and assets to achieve agreed business objectives, in line with brand guidelines and playbooks
• Review & assess all local marketing activations, sharing standard processes between Mark Anthony and other individual markets
• Ensure consistency with positioning and brand visual identity in all brand campaigns and across all communication channels
• Develop internal communications to improve engagement with the brand and optimized execution across all key markets
• Ensure that recommended marketing plans are successfully implemented across the region
• Act as a proficient international leader, crafting outstanding partnerships and alignment, ensuring all markets benefit from insights
• Approve all locally sourced branded material
• Cross-functional agency management

What You'll Bring

• Bachelor’s Degree in Marketing, Business or a related field
• 8+ years’ experience in international marketing and brand development within the alcohol beverage industry
• International distributor management experience
• Agency management experience across Media, PR and general communications

Who You Are

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization
• Ability to operate at both a strategic and executional level; ideate and directly execute
• Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace
• Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft
• Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions
• Actively care & develop; championing our culture and cultivating trust
• Excellent communicator, compelling storyteller and fascinated by consumer behavior

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter. ________________________________________________________________________ At Mark Anthony Brands, we exist to Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are: Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people. Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better. Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team. Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants. ________________________________________________________________________ Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.