Marketing Executive

Company Overview

Oxygen Research Institute Ltd. (ORIL) is a Galway-based global health and wellness business built around one thing: breathing. Founded by Patrick McKeown — breathing expert, bestselling author, and one of the most recognised voices in this space anywhere in the world — we operate three brands that together span sports performance, sleep, clinical health, everyday wellness and sports performance.

Patrick's work has been featured on Joe Rogan, Mel Robbins, Diary of a CEO, and Dr Rangan Chatterjee. Buteyko Clinic International (BCI) brings breathing science into health applications — sleep, mental health, children's health, asthma, and clinical practice. MyoTape is our sleep health brand, focused on improving sleep quality and quantity through nasal breathing. Oxygen Advantage® is our performance brand, trusted by elite athletes across UFC, NFL, rugby, and Olympic sport.

We are a small team operating at a scale that most wellness businesses our size never reach. That is what makes this an interesting place to work.

Role Summary

We are looking for a Marketing Executive to work across Buteyko Clinic International (BCI) and MyoTape brands. You will be a hands-on, enthusiastic, and self-directed marketer — equally comfortable planning a content calendar, writing an email campaign, supporting a podcast launch, and engaging with a global community of health practitioners.

Reporting to our Ecommerce & Digital Lead, you will be working across brands on shared campaigns, community activity, and content. This is a role with real scope and genuine variety in a flat, fast-moving team where your contribution is visible and your ideas are welcome. We are predominantly an office-based team with some possibilities for hybrid working.

Key Responsibilities1. Social Media & Content Creation

Own organic social media across BCI and MyoTape on Instagram, Facebook, LinkedIn, YouTube and emerging platforms. Responsibilities include:

• Planning and maintaining a rolling content calendar across both brands
• Creating content tailored to each platform and audience — including captions, short-form copy, and visual concepts
• Monitoring engagement, responding to comments and DMs, and tracking performance metrics
• Researching trends and competitor activity to keep content relevant
• Identifying, briefing, and managing UGC creators and brand ambassador

2. Email Marketing Support

Support our Ecommerce & Digital Lead with email marketing execution for BCI and MyoTape, working primarily in Klaviyo. Responsibilities include:

• Writing and scheduling email campaigns and contributing to audience segmentation
• Assisting with the setup and maintenance of automated email sequences and flows
• Supporting performance tracking and flagging opportunities for optimisation

3. Community, Podcast & Audience Engagement

Act as a key point of contact for our instructor and professional community on BCI, and play an active role in growing our podcast presence.

Responsibilities include:

• Managing inbound enquiries and communications from our instructor and professional community
• Supporting podcast episode launches — coordinating with guests, writing show notes and promotional copy, and scheduling episode communications
• Creating and publishing promotional content for each episode across social and email channels

4. Digital & Physical Event Support

Support the full marketing lifecycle of events across BCI and MyoTape — from online masterclasses and paid clinics through to Patrick's speaking appearances at conferences and our presence at physical exhibitions and trade stands.

Responsibilities include:

• Plan and deliver campaigns for BCI and MyoTape digital and physical events, including masterclasses, paid clinics, conferences, exhibitions and trade shows.
• Create and manage event communications across email and social, including promotional campaigns, attendee reminders and live event coverage.
• Manage event landing pages, registration journeys, attendee communications and promotional assets
• Coordinate support for Patrick’s speaking engagements and trade stand activity, including materials, logistics, pre-event promotion and on-site brand presentation.

Who We Are Looking For

The person who will thrive here is genuinely curious about health, wellness, and how people communicate. They notice why certain content lands and other content falls flat. They are interested in the space — not just the job.

• You do not need a perfect CV. You do need to be enthusiastic, hard-working, and the kind of person who takes initiative, sees things through, and cares about doing good work. What we are looking for:
• Approximately 3 years of hands-on marketing experience across social media and email marketing
• Strong content creation and copywriting skills — able to write for different brands, platforms, and audiences
• Genuine interest in wellness — the best work here comes from people who connect with what we do
• Some working knowledge of email marketing platforms is an advantage
• Comfortable using AI tools in day-to-day work — we use them across the business and someone already curious about them will hit the ground running
• Background in SaaS, wellness, health, or education is desirable but not a requirement.
• Based in Ireland or with appropriate visa to work here

A degree in marketing or a related field is useful but not a requirement. We care more about what you have done and how you think than where you studied.

Why Join Us

There are not many wellness businesses in Galway — or in Ireland — operating at the scale we are. When you join Oxygen Research Institute Ltd you are working with brands at the centre of a global conversation about health, sleep, breathing, and human potential. The work you produce here reaches a real audience. It matters.

The range of what you will get your hands on is hard to find elsewhere at this level — email, social, community, podcast, events, paid media, lead generation, all live and moving at the same time, with genuine exposure to how a global wellness brand operates from the inside.

The team is small, the culture is strong, and the people here genuinely care about the work. Based in Galway, you will also have access to optional gym sessions with a personal trainer, kitchen facilities on site, and regular team days throughout the year.

Application

To apply, email your CV and a short cover note on why you are interested to careers@oxygenadvantage.com with the subject line "Marketing Executive". No cover letter template required — just tell us what drew you to this role and what you would bring to it.