People Can Fly Studio logo

Marketing Specialist

People Can Fly Studio
Department:Project Management
Type:ON-SITE
Region:Dublin
Location:Dublin, County Dublin, Ireland
Experience:Mid-Senior level
Estimated Salary:€45,000 - €65,000
Skills:
MARKETINGPUBLISHINGBRAND STRATEGYCOMMUNICATIONPROJECT MANAGEMENTLIVE GAMESEARLY ACCESS GAMESUNREAL ENGINEGAME DEVELOPMENT
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Job Description

Posted on: February 2, 2026

People Can Fly is one of the leading independent AAA game development studios. Our international team consists of hundreds of talented individuals working from offices in Poland, the UK, Ireland, the US, and Canada, as well as remotely across the globe.

Founded in 2002, we made our mark on the shooter genre with titles such as Painkiller, Bulletstorm, Gears of War: Judgment, and Outriders. As one of the most experienced Unreal Engine studios in the industry, we continue to expand on our expertise and push the boundaries of what’s possible in game development.

Our creative teams are currently working on several exciting titles: Gears of War: E-Day developed in collaboration with Microsoft; Project Echo for KRAFTON; and Lost Rift, an original IP we are developing in-house under our self-publishing model. We are also exploring new platforms and experiences with VR and other unannounced projects.

With over 20 years of experience, PCF continues to explore new horizons. We aim to combine our expertise with the creativity of the best and most forward-thinking talent in the industry, building the next generation of action games for players worldwide.

If you join us on this journey, you’ll have the chance to perfect your craft, expand your knowledge, and work alongside industry leaders to create unique, unforgettable experiences for gamers everywhere.

Job Description:

We are looking for a Marketing Specialist who will run marketing and publishing initiatives for Lost Rift - early access game that mixes PvPvE and survival experiences.

Responsibilities:

  • Plan, budget and execute marketing and promotional activities (including relationship with outlets, streamers, customers) to market post-launch content updates in collaboration with the development team.
  • Run publishing activities related to release management, relationship with stores, sales initiatives (including discounts, bundles, etc).
  • Produce engaging marketing content for different marketing and promotional channels.
  • Oversee and execute project’s global communication on various platforms.
  • Collaborate with project leadership to develop and execute project roadmap and help the team achieve their business objectives.
  • Help distill product pillars into brand guidelines and actionable long-term strategies to successfully make products stand out against the crowded marketplace.
  • Create reports, projections and analysis.
  • Ensure that all communication activities are compliant with legal regulations.
  • Provide constant and timely information to team members.

Qualifications:

  • Typically 4+ years of experience in marketing or publishing departments/teams for indy games.
  • Experience in working on a live / early access games
  • Fluency in English
  • Excellent verbal and written communication skills.
  • Experience in integrated marketing, brand strategy and publishing pipelines.
Originally posted on LinkedIn

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