The Boland Group Graduate Programme - Sales and Marketing Graduates

Boland Group Graduate Sales Programme 2026Location: Waterford Graduating in 2026? Start Your Career in Sales with Boland Group. The Boland Group Graduate Sales Programme is designed for ambitious students graduating in 2026 and recent graduates looking to build a successful career in sales, business development, and customer experience. This programme offers hands-on experience, structured development, and exposure to some of the world's leading automotive brands including Audi, Volvo, Jaguar Land Rover, Peugeot, Renault, Fiat, and Alfa Romeo. From day one, you'll gain real commercial experience, work alongside experienced professionals, and develop the confidence and skills needed to succeed in a fast-paced sales environment. About The Programme Over 15 months, graduates will rotate through key commercial and customer-focused areas of the business, gaining practical experience in:

• Sales & Business Development
• Customer Relationship Management
• Finance & Deal Structuring
• Digital Marketing & Lead Generation
• Aftersales & Customer Retention

This programme is designed to provide a strong foundation for long-term career progression within the motor industry and wider business sector. Key Responsibilities

• Engage with customers and support the sales process from enquiry to delivery
• Learn how to build customer relationships and identify business opportunities
• Assist with sales administration, finance applications, and CRM systems
• Support lead generation and digital sales activity
• Develop negotiation, communication, and presentation skills
• Work collaboratively with sales, marketing, finance, and aftersales teams
• Contribute to achieving individual and team performance targets
• Participate in training, mentoring, and development programmes

What We Offer

• Competitive graduate salary
• Performance-related bonus opportunities
• 20 days annual leave
• Structured graduate development programme
• Ongoing sales and product training
• Mentoring from experienced leaders and management teams
• Opportunity to progress into permanent sales and leadership roles
• Access to industry-recognised qualifications and certifications
• Experience working with leading global automotive brands

Candidate Profile We are looking for candidates who are:

• Ambitious, motivated, and eager to learn
• Strong communicators with excellent interpersonal skills
• Interested in sales, customer experience, and business development
• Comfortable working in a target-driven and fast-paced environment
• Professional, organised, and customer-focused
• Interested in building a long-term commercial career

Requirements

• Graduating in 2026 or a recent graduate in Business or a related discipline
• Expected minimum 2:1 degree classification
• Full driver's licence required

Apply now to join the Boland Group Graduate Sales Programme 2026 and launch your career with one of Ireland's leading motor groups and gain the experience, training, and support to succeed in sales and business development.