Digital Marketing Executive

Digital Marketing Executive – Chadwicks GroupLocation: Naas Road, Clondalkin, Dublin 22About Us

Chadwicks Group and MacNaughton Blair are market leaders in the builder’s merchanting industry in the Republic of Ireland and Northern Ireland. The core business comprises the Builders Merchants division which main brands include Chadwicks, MacBlair, Cork Builders Providers, Davies and Telfords. In addition, through organic growth and acquisitions the Group have established a range of brands which are close to the core but offer a uniquely different range of products. These include Heiton Steel, Panelling Centre, Morgans Timber, Proline, Sitetech and HSS in the Republic of Ireland and Woodfloor Warehouse and Doorways in Northern Ireland. Chadwicks Group and MacNaughton Blair are part of the Grafton Group PLC.

Responsibilities:

The Digital Marketing Executive is a varied and wide-ranging role that includes, but is not limited to, the following:

• Contribute to creative concept development and campaign storytelling across digital and social channels
• Develop engaging social-first content ideas aligned with seasonal campaigns, promotions and brand objectives
• Capture and edit short-form video content using tools such as CapCut, ensuring platform-optimised output
• Collaborate with internal teams to identify authentic, behind-the-scenes and product-focused content opportunities
• Creation of digital media assets which support the overarching marketing communications plan
• Implementing and optimising paid advertising campaigns including accurate tracking, tagging and reporting
• Monitor website performance and other online channels daily
• Maintain and update product content and website information across various platforms
• Proactively creating and editing content within campaigns
• Creation of relevant blog content to drive engagement and SEO
• Create and schedule emails/SMS based on predefined customer contact strategy
• Liaise with internal stakeholders and suppliers to promote new products achieving stated KPIs
• Liaise with third-party agencies, including design, PR and digital partners
• Support the planning and capture of image and video content for digital channels, including social media.
• Edit and optimise video and visual assets to deliver high-quality, channel-specific content aligned to audience and platform requirements

Requirements & Key Competencies

• Third Level Marketing or Digital Qualification
• Minimum 2 years’ experience in a Digital Marketing role
• Proven experience using content management systems such as Shopify or Magento
• Experience creating and delivering highly engaging digital content
• Experience using Capcut or other video editing software
• Experience managing social media accounts, including content planning and scheduling
• Ability to manage multiple projects in a fast-paced environment and meet tight deadlines
• Experience in Google analytics, PPC, SEO would be desirable
• Demonstrable experience in Google analytics, PPC, SEO
• Full driving licence (role includes travel)
• Previously worked within an B2B or Retail environment
• Keen interest in digital technology
• Copywriting/editing and/or photography skills a plus

Benefits & Rewards

• Competitive Basic Salary
• Bonus
• Private Health Care Contribution
• Pension Scheme
• Profit Share Scheme
• Colleague Saving Scheme
• Colleague Discount
• Educational Assistance
• Wellness initiatives
• Other Standard Benefits

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Chadwicks Group we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.