Digital Marketing Specialist

We’re hiring on behalf of our client for a Digital Marketing Manager to take full ownership of their marketing function and make a real commercial impact. This is a high-impact, standalone role where you’ll work closely with Sales and leadership to shape and deliver an integrated marketing strategy across digital channels, content, events, and partnerships. If you enjoy combining big-picture thinking with hands-on execution, this role offers the best of both.

What you’ll be responsible for:

• Leading and executing a marketing strategy aligned to pipeline and revenue targets

• Running and optimising multi-channel campaigns across LinkedIn, Google Ads, and Bing

• Driving inbound growth through website optimisation, landing pages, and conversion tracking (WordPress, GTM, GA4)

• Managing email campaigns and automation using Mailchimp and HubSpot

• Partnering with Sales teams to improve lead quality, tracking, and conversion

• Delivering webinars and events end-to-end (Teams, Zoom, Eventbrite)

• Owning SEO performance using tools like SEMrush, Ahrefs, and Google Search Console

• Managing social media planning and performance (LinkedIn, Sprout Social)

• Creating and overseeing content across blogs, campaigns, and thought leadership

• Producing visual and video content using Canva, Adobe Suite, and AI tools

• Analysing performance and reporting on ROI (GA4, Looker Studio, Microsoft Clarity)

• Managing external agencies and freelancers

What we’re looking for:

• 3+ years’ experience in B2B marketing (SaaS or cybersecurity a plus)

• Proven ability to run end-to-end marketing in a standalone or lean team

• Strong hands-on experience across paid media, email, and website management

• Solid understanding of analytics, attribution, and reporting

• Experience working closely with Sales and CRM systems (HubSpot, Capsule, etc.)

• Knowledge of SEO tools and organic growth strategies

• Comfortable using AI tools to enhance productivity and content

• A commercial mindset with a focus on pipeline and ROI

• Highly organised, proactive, and comfortable owning outcomes

Why join?

• Full ownership of the marketing function—from strategy to execution

• Direct access to senior leadership and influence on key decisions

• Work in a fast-growing global sector: cybersecurity

• Control budgets and drive meaningful growth

• Join a scaling Irish company with an expanding international presence

Working Pattern:

This is a fully onsite position.

HOW TO APPLY:

If you are interested in this role, please apply for this role with your updated CV