Digital Marketing Specialist

Kneat enables regulated organizations to move from paper-based validation to intelligent, digitized, paperless solutions. And we do it through the ongoing development of a powerful, purpose-built software platform. In 2014, after eight years of intensive development, we launched Kneat Gx — the world’s most advanced validation software — to help revolutionize the speed, precision, transparency, and intelligence of validation in the Life Sciences sector. Our software is now used by some of the world’s leading Life Sciences companies. What we’re looking for As we enhance our global expansion efforts and go-to-market strategy, we are looking for a skilled, driven, innovative Digital Marketing Specialist to join our incredible Marketing team. Position summary The Digital Marketing Specialist will play a key role in executing digital marketing campaigns that drive brand awareness, lead generation, and conversion to won business. This is a fantastic opportunity to join one of Ireland’s fastest growing companies serving the dynamic life science industry. You will be part of a world-class global Marketing team with a great culture on the leading edge of B2B Marketing. This role will focus on optimizing paid search (Google Ads, Bing Ads), supporting organic and paid social (LinkedIn Ads), supporting our ABM efforts, email marketing strategy, and campaign performance tracking. This is an executional and analytical role, working closely with all other functions of Marketing to ensure campaigns are effectively launched, optimized, and measured. Areas of Responsibility Paid Search (Google Ads, Bing Ads)

• Develop a strategy, execute and optimize Google Ads and Bing Ads campaigns, ensuring efficient use of budgets and maximum ROI as measured by pipeline creation
• Conduct keyword research, ad copy optimization, and bid adjustments to improve campaign performance.
• Monitor and compile performance data, helping the team refine strategies.
• Identify new opportunities to enhance conversion rates, lower cost-per-lead (CPL), cost-per-demo and cost per opportunity
• Analyze, A/B test, and optimize landing pages for conversion rate optimization (CRO) using user behavior tracking tools such as Microsoft Clarity and Intellimize.
• Measure the overall benefit of paid search in the Kneat Marketing mix

Paid Social (LinkedIn Ads)

• Assist in developing and managing LinkedIn Ads campaigns to target key industry professionals and decision-makers.
• Work with the team to optimize ad creatives, audience targeting, and campaign performance.
• Track campaign results and adjust strategies to improve lead quality and engagement across the pipeline.

Organic Social Media Marketing

• Build, schedule, and post organic content on LinkedIn and Twitter/X using content provided by Kneat’s Content Team.
• Monitor social media performance, track key engagement metrics, and recommend adjustments.

ABM Campaign Support

• Support the execution of targeted ABM campaigns using 6sense ABM platform, assisting in audience segmentation and performance tracking.
• Assist in creating personalized digital advertising campaigns for defined account segments or individual accounts, including ad creative variations and targeted messaging.

Campaign Performance Monitoring & Optimization

• Assist in tracking campaign performance using HubSpot, Google Analytics, and LinkedIn Ads insights.
• Provide detailed reports with performance analysis and recommendations for continuous improvement.

Email Marketing & Automation

• Assist in building and scheduling email campaigns to generate and nurture leads and drive pipeline.
• Work within HubSpot to manage email workflows, segmentation, and performance tracking.
• Analyze open rates, click-through rates, and lead conversions, making recommendations and executing those recommendations to drive continuous improvement.

Minimum Qualifications

• A post-secondary qualification in Marketing, Digital Marketing, or related field.
• 4+ years of proven experience in digital marketing with emphasis on demand generation.
• Hands-on experience and proven results in optimizing Google Ads and Microsoft Ads campaigns, including keyword research, ad copy development, and bid strategy optimization.
• Experience and proven results in managing LinkedIn Ads for B2B audience targeting.
• Understanding of SEO and how organic search can complement paid campaigns.
• Proficiency with HubSpot or similar marketing automation platforms.
• Understanding of B2B marketing, lead generation, marketing funnels, and sales funnel optimization.
• Strong analytical skills with the ability to interpret data and optimize campaigns based on performance insights.
• Experience with A/B testing methodologies and conversion rate optimization.
• Strong, demonstrable marketing copy writing skills
• Data-driven mindset and strong attention to detail.
• Positive, hungry attitude, eager to learn and deliver results
• Strong team player that will be a positive add to team results and culture
• Digitally savvy, welcoming new technology and ideas
• Experience using project management tools (Asana, Trello, Monday, etc.)
• Ability to manage multiple projects efficiently in a fast-paced environment.
• Problem-solving skills with innovative approaches to digital marketing/demand gen challenges.

Nice to haves

• Experience in Life Sciences, SaaS, or regulated industries.
• Familiarity with CRO, A/B testing, and multi-channel attribution.
• Experience with Looker Studio (Google Data Studio), Databox, or similar for advanced reporting.
• Knowledge of 6sense or similar ABM platforms.
• Understanding of lead scoring and nurturing strategies to improve MQL-to-SQL conversion rates.

What we offer you At Kneat, we truly value ideas and collaboration, so we’ve created an environment that builds, protects, and celebrates teamwork. Our strong culture is central to our continued success. We offer programs and rewards that one would expect from a highly successful and growing technology company, including:

• A fantastic culture, team, and energy.
• Competitive compensation.
• Comprehensive benefits package.
• Flexible work arrangements.
• Training and professional development.

Kneat is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to Equal Employment Opportunity (EEO) regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities or special needs to perform these essential functions. If you have a disability or special need that requires accommodation to complete this application form, please contact us at +353 (0)612 038 26 (Ext 2004) or email us at hr@kneat.com for assistance.