Sales Development Representative (SDR) Team Lead
ZenaTech Inc.
Dunboyne, County Meath, Ireland (On-site)
Job Title: Sales Development Representative (SDR) Team Lead
Location: Dunboyne, Co. Meath A86 KP04, Ireland (On-site)
Employment Type: Permanent (Full-Time)
About the Company
We are a rapidly growing drone services company based in Ireland, offering cutting-edge aerial solutions across a range of sectors including construction, agriculture, real estate, environmental monitoring, renewable energy, telecommunications and infrastructure inspection.
Our mission is to harness drone technology to deliver high-quality data, insights and visual content that help our clients make informed decisions.
About the Role
We are looking for a driven, commercially focused and results-oriented Sales Development Representative (SDR) Team Lead to lead and support our SDR team while remaining actively involved in generating and qualifying new business opportunities.
This is a hands-on leadership role for an experienced SDR who can lead by example, drive outbound activity and support the team in consistently achieving individual and collective performance targets.
The successful candidate will have a proven track record within lead generation, sales development or outbound B2B sales, alongside experience coaching, mentoring or leading others.
The SDR Team Lead will be responsible for maintaining high standards across prospecting, lead qualification, CRM management and follow-up while helping the team improve lead quality, conversion and overall pipeline generation.
Key Duties
SDR Team Lead
- Lead and support the day-to-day activities of the SDR team.
- Set clear daily, weekly and monthly expectations for outbound prospecting and lead-generation activity.
- Monitor individual and team performance against agreed KPIs and targets.
- Conduct regular one-to-one meetings, coaching sessions and performance check-ins with SDR team members.
- Coach SDRs on prospecting techniques, communication, objection handling and lead qualification.
- Identify performance gaps and provide appropriate support and coaching to improve results.
- Support the onboarding and training of new SDRs.
- Motivate the team and promote a positive, accountable and target-driven working environment.
- Share successful prospecting approaches and encourage best practice across the team.
- Lead by example by maintaining personal prospecting and lead-generation activity.
Lead Generation & Prospecting
- Conduct market research to identify prospective clients using online tools, databases, CRM systems and social platforms.
- Research ongoing and upcoming projects aligned with ZenaTech's capabilities and identify new commercial opportunities.
- Generate new business leads through outbound strategies including cold calling, email outreach, social selling and networking.
- Develop and maintain prospecting approaches to increase the volume and quality of opportunities generated.
- Build and nurture relationships with prospects through structured and consistent follow-up.
- Manage and respond to inbound enquiries and leads generated through marketing campaigns.
- Maintain personal responsibility for generating and qualifying new business opportunities alongside the SDR team.
- Identify opportunities across ZenaTech's key target markets, including telecommunications, renewable energy, construction, infrastructure, architecture, engineering and other relevant sectors.
Lead Qualification
- Qualify prospective clients by assessing their business needs, technical requirements, potential project scope and budget suitability.
- Ensure SDRs consistently follow agreed lead-qualification standards.
- Review the quality of leads generated by the team before they progress through the sales pipeline.
- Support SDRs with complex prospect conversations, objections and qualification requirements.
- Ensure qualified opportunities are appropriately handed over to the relevant sales or business development contact.
- Work with the team to continuously improve lead-to-opportunity conversion.
CRM & Pipeline Management
- Ensure all prospecting activities, communications and lead information are accurately recorded within the CRM.
- Maintain oversight of the SDR team's pipeline and ensure prospects receive appropriate and timely follow-up.
- Monitor CRM usage and ensure consistent standards are followed across the team.
- Review pipeline activity to identify gaps, opportunities and areas requiring additional focus.
- Ensure prospect and pipeline data remains accurate, organised and up to date.
Performance & Reporting
- Track individual and team SDR performance against agreed weekly and monthly targets.
- Monitor lead-generation activity, qualification rates and conversion performance.
- Provide regular updates and performance reporting to management.
- Analyse SDR performance data to identify trends, challenges and opportunities for improvement.
- Work with management to continuously improve SDR processes, prospecting strategies and team performance.
Key performance indicators may include:
- Outbound calls and prospecting activity
- Email and social outreach
- New leads generated
- Qualified leads generated
- Meetings or opportunities created
- Lead-to-opportunity conversion rates
- Follow-up activity
- Pipeline generation
- CRM accuracy and activity
- Individual and team target achievement
Skills Required
- Previous experience within an SDR, Lead Generation, Sales Development, Business Development or outbound B2B sales role.
- Previous experience leading, supervising, coaching or mentoring SDRs or other sales professionals.
- Proven track record of generating and qualifying new business opportunities.
- Demonstrable experience achieving or exceeding sales development targets.
- Strong cold-calling and outbound prospecting skills.
- Excellent verbal and written communication skills.
- Strong interpersonal and relationship-building skills.
- Strong persuasion, influencing and objection-handling abilities.
- Good research and data-analysis capabilities.
- Strong organisational and time-management skills.
- Ability to confidently use CRM systems, prospecting tools and marketing platforms.
- Ability to monitor KPIs and use performance data to drive improvements.
- Confident coaching, motivating and supporting team members.
- Self-motivated, commercially focused and target-driven.
- Ability to work effectively within a fast-paced and growing organisation.
Desirable Experience
Experience or knowledge within one or more of the following sectors would be advantageous:
- Drone technology / Drone-as-a-Service
- Telecommunications
- Renewable energy
- Construction
- Architecture
- Infrastructure
- Engineering
- Surveying
- Technology
What Success Looks Like
Success in this role will be demonstrated through consistent achievement of individual and team lead-generation targets, strong pipeline growth, improved lead quality and conversion, effective CRM management and the ongoing development of the SDR team.
The SDR Team Lead will create a high-performance environment while remaining hands-on and demonstrating the prospecting, communication and performance standards expected from the wider team.
Equal Opportunities
We are an equal opportunity employer committed to employment equity, utilising hiring practices based on merit and business needs. We encourage applications from all suitably qualified candidates and all others of legally protected status.