Marketing Executive

AdvertRole: Marketing Executive Location: Cork, Ireland (Hybrid Working) Join the team behind one of Ireland's most loved food brands At Cully & Sully, we're all about making delicious food with real ingredients, a big personality and a healthy dose of fun. Founded by friends Cullen Allen (Cully) and Colum O'Sullivan (Sully), we've been bringing fresh, wholesome soups, pies, risottos and broths to Irish tables since 2004. We've grown from a small local business into one of Ireland's favourite food brands, but we've never lost the entrepreneurial spirit, creativity and community focus that got us here. We're now looking for a passionate and energetic Marketing Executive to join our team in Cork and help bring the Cully & Sully brand to life across Ireland. This is an exciting opportunity for a marketer who loves creating engaging content, developing impactful campaigns, working with retailers and delivering memorable brand experiences. You'll play a key role in helping us connect with consumers, grow our presence in-store and online, and continue building a brand that people genuinely love. What You'll Be DoingBringing the Cully & Sully Brand to Life

• Support the development and delivery of integrated marketing campaigns across Ireland.
• Help create impactful communications that build brand awareness, engagement and sales.
• Work closely with creative, media and digital agencies to bring campaigns to market.
• Measure campaign performance and identify opportunities to maximise return on investment.

Creating Great Content

• Create engaging and authentic content for Instagram, TikTok, LinkedIn and other digital platforms.
• Manage always-on social media activity and support major campaign launches.
• Adapt creative assets for digital, website, in-store and retailer channels.
• Keep a finger on the pulse of trends, culture and consumer behaviour to ensure our content remains fresh and relevant.

Shopper Marketing & Retail Activation

• Lead shopper marketing activations across Ireland, helping us get into more baskets and more homes.
• Develop retailer-specific marketing materials and promotional assets.
• Support in-store campaigns, promotions, competitions and seasonal activations.
• Work closely with retail partners to maximise visibility and shopper engagement.

Events, Partnerships & Experiences

• Plan and deliver trade events, retailer activations and brand experiences.
• Coordinate suppliers, merchandise, venues and promotional materials.
• Represent the brand at events and build strong relationships with customers, partners and stakeholders.
• Help create memorable experiences that bring the Cully & Sully personality to life.

Understanding Our Consumers

• Stay close to consumer, category and food trends.
• Monitor market performance and identify opportunities for growth.
• Use shopper and retailer insights to develop compelling recommendations and marketing activity.
• Support innovation and product launch projects where required.

Managing Projects & Budgets

• Support marketing budget management, forecasting and invoice processing.
• Ensure projects are delivered on time, within budget and to a high standard.
• Collaborate across sales, category, finance and operations teams to deliver shared business goals.

About You You'll be a creative thinker with strong organisational skills and a genuine passion for brands, food and consumers. You'll Ideally Have

• A degree in Marketing, Business, Digital Media or a related discipline (desirable).
• Experience or a strong interest in digital and social media marketing.
• FMCG, food or consumer brand experience (preferred).
• Excellent communication and storytelling skills.
• Strong presentation and relationship-building abilities.
• Commercial awareness and confidence working with data and insights.
• Strong Excel and project management skills.
• The ability to manage multiple priorities in a fast-paced environment.
• A proactive attitude and willingness to roll up your sleeves and get involved.

Why Join Cully & Sully? At Cully & Sully, you'll be joining a brand with big ambitions, strong values and a unique personality. We're passionate about great food, creative thinking and doing things differently. You'll Have The Opportunity To

• Work on one of Ireland's best-loved food brands.
• Bring creative ideas to life across digital, shopper marketing and events.
• Make a real impact in a fast-growing business.
• Work with a passionate and supportive team.
• Develop your career within a leading food company while maintaining the entrepreneurial spirit that makes Cully & Sully special.

Additional Information This role is based in Cork with hybrid working available. Travel across Ireland will be required, including retailer meetings, events, activations and visits to company locations. Occasional overnight stays may be required. If you're passionate about food, marketing and creating campaigns that make people smile, we'd love to hear from you.QualificationsBenefits Not Specified