Brand Manager

Job Title: Brand Manager

Location: Waterford (Hybrid - 2 days WFH)

Contract Type: 12-Month Fixed Term Contract

Reports To: Marketing Director

Our client, a leading FMCG organisation based in Waterford, is seeking an experienced Brand Manager to join their dynamic marketing team on an initial 12-month fixed-term contract. This role will own brand strategy, activation plans, and performance management across key product categories. The ideal candidate is commercially focused, consumer-centric, and experienced in delivering impactful brand activity in fast-paced environments.

Key ResponsibilitiesBrand Strategy & Positioning

• Develop and execute annual brand plans aligned with overall business objectives.
• Lead strategic brand initiatives, ensuring consistent positioning across all channels.
• Monitor brand health metrics and deliver insights to support strategic decision-making.

Marketing Activation

• Plan and deliver integrated marketing campaigns across ATL, BTL, digital, and shopper marketing.
• Manage creative and media agencies to ensure best-in-class execution.
• Oversee NPD launches, packaging updates, and portfolio optimisation initiatives.

Commercial & Performance Management

• Analyse category, consumer, and competitor trends to identify opportunities for growth.
• Own brand P&L elements (forecasting, budgeting, tracking).
• Work closely with Sales, Category Management, and Supply Chain to ensure alignment on demand, pricing, and promotional planning.

Stakeholder & Cross-functional Collaboration

• Work in close partnership with internal teams to ensure successful brand execution at all touchpoints.
• Present brand performance updates and campaign reviews to senior leadership.
• Manage agency partners, ensuring timelines, deliverables, and budgets are met.

Project Management

• Lead key brand projects end-to-end with strong governance, timelines, and evaluation.
• Support innovation and renovation projects in collaboration with R&D and Operations.

RequirementsExperience

• 3–5+ years’ experience in Brand Management or similar Marketing role within FMCG (essential).
• Proven track record delivering consumer-driven brand strategies and effective marketing campaigns.
• Experience with category data tools (e.g., Nielsen, Euromonitor, Kantar) is desirable.

Skills

• Strong commercial acumen with the ability to interpret data and translate insights into action.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and stakeholder management skills.
• Creative thinker with a proactive, solutions-focused mindset.
• High attention to detail and strong communication skills.

Education

• Degree in Marketing, Business, or related discipline (required).
• Postgraduate qualification in Marketing or Brand Management is an advantage.

For a confidential discussion and more information on the role, please contact Jessica Kennedy.